Our vision is to be an internationally recognised centre of excellence for theatre in the UK and a vibrant cultural centre for Manchester and the surrounding region.
Our mission is to inspire, surprise, amaze, nurture, challenge, inform and empower audiences, artists and the growing numbers of people of all ages and from many different communities who take part in our work.
Fundamental to this new direction is an approach to theatre making for the 21st century. This responds to the growing appetite of the theatre’s significant existing audience base and potential new audiences for the new and the unexpected, harnessing the ambition of a whole new generation of theatre makers to make work in many and varied ways.
One of our Truth about Youth members advertising our Truth about Youth Festival to the Manchester City Centre public.
We will achieve this by:
• Building on our world class reputation by opening up the doors to the bold new artistic energies and imaginations of emerging theatre-makers from the UK and further afield. This will include working in partnership to engage artistic ideas outside the building to inform programming and development of work.
• Exploring the relationship between the non-professional and the professional by continuing our pioneering work with diverse communities rooted in the city, and increasing opportunities at a number of levels for creative engagement, including exploring new ways for audiences to connect with the work.
• Playing a significant role as a key creative centre in developing talent in the North by using the skills and expertise housed at the theatre to open access and opportunity to emerging and mid-career artists for skills and professional development across creative practice.
• Developing our work and profile as a centre of excellence for the development of new writing, building on national initiatives including the Bruntwood Prize for Playwriting and the Bruntwood Road Show and launching new ones.
The winners of the 2011 Bruntwood Prize for Playwriting. Pictured left to right: Janice Okoh, Gareth Farr, Louise Monaghan and Alistair McDowall.
We also have ambitious plans for our building in the heart of the city and they are:
• To create a vibrant, accessible, building, opening up our architecturally iconic theatre at the heart of Manchester as a place where all feel welcome.
• To animate the Theatre to play an active role in the daily cultural life of the city.
Underpinning all of this is an ambition to maximise our impact by:
• Developing creative, sustainable and meaningful partnerships across Manchester, the region, the UK and internationally, ensuring long term financial stability and pursuing best practice in all areas of management.